Welcome to Beyond The Gym Floor, our podcast's fresh coat of paint! Here are 20 of the most important things we've learned over 200 episodes.
This week's topics:
1. Our experience with James Smith PT 6:43
2. Even the 'best' are still figuring it out 25:10
3. Lessons in content creation & clout chasing 37:15
4. Our podcast - From $0 to a $40k quarter 1:00:37
5. People you should surround yourself with 1:07:50
Check out Standout PT & our mentorship:
https://stcfitlearning.com/programs
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
We sat down with Ben & Brooklyn from Matter Marketing, to discuss issues personal trainers have with their brand and their marketing - unfortunately it's probably not the algorithm's fault - so what's the missing link in your business' image?
https://instagram.com/matter_marketing
This week's topics:
1. From 9-5 to an online business 11:51
2. Create community with vulnerability 26:45
3. Don't mistake branding for marketing 50:54
4. Treat your business like your training 1:07:31
5. Provide value, the leads will come 1:20:00
Check out Standout PT & our mentorship:
https://stcfitlearning.com/programs
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
This week we chatted to Suzanne Borden, director of Evolve Marketing, with 25 years of marketing experience. We discuss the intricacies of branding, marketing and application of paid ads (should you or shouldn't you?) for personal trainers / business owners.
https://evolvemarketing.com.au
This week's topics:
1. What is marketing vs. branding? 6:23
2. Content - Trends, creation approach 18:38
3. Paid ads - Audience, budget, timeline 23:49
4. Knowing who you're (trying to) talk to 49:32
5. Your "free stuff" can create sales 58:29
Check out Standout PT & our mentorship:
https://stcfitlearning.com/programs
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
We sat down with Will Crozier & Mikki Wescombe of Nexus Performance, talking all things gym ownership - expectations, staffing, marketing and overall mentality - does owning a gym live up to every PT's dream?
https://instagram.com/nexusperformance.aus
This week's topics:
1. Why online coaches opened a physical gym 3:20
2. Competing with big commercial gyms 19:20
3. Who are you speaking/marketing to? 29:35
4. What PTs don't realise about getting leads 44:37
5. Lessons in finding good staff/team 54:26
Check out Standout PT & our mentorship:
https://stcfitlearning.com/programs
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
The boys sip on whiskey and recap the whirlwind that was our week-long Queensland trip. Enjoy!
This week's topics:
1. Whiskey review & pancake adventures 1:57
2. How the photoshoot & workshop went 11:03
3. The podcast tour & our new mate 'Nugget' 22:57
4. Pick an influential person to train with? 36:54
5. What this journey has taught us 46:40
Check out our IG story highlight on how to win a $4k prize:
https://instagram.com/STCfit_Learning
As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!